Keyed-Up Motorsports in the NASCAR Sprint Cup Series ANNOUNCES Juice Air Fresheners and SMELLmyCAR.com as Sponsor
Expanding its marketing efforts of its air freshener line, Juice Air Fresheners to partner with No. 90 Chevrolet Impala and Casey Mears in NASCAR Sprint Cup Series for the 2010 season.
Keyed-Up Motorsports announced today that working in conjunction with Racer Management, it welcomes Juice Air Fresheners and its distributor SMELLmyCAR.com to co-primary sponsorship of its #90 Chevrolet Impala and driver Casey Mears for the Kobalt Tools 500 at Atlanta Motor Speedway, March 7, 2010.
In the project, SMELLmyCAR.com will run as a primary sponsor on select races and an associate sponsor of the team throughout the 2010 season. SMELLmyCAR.com is the prime outlet available for purchase of the newest air fresheners on the market.
Juice Air Fresheners CEO Abraham Hakim said, "Everyone at Juice Air Fresheners is excited to partner with Casey Mears and a team like Keyed-Up Motorsports. We are fortunate to partner with an up and coming competitive team and an admirable individual (Mears) who will represent our brand with the highest integrity.”
This new partnership provides another reason for shoppers to discover the scents that Juice Air Fresheners has to offer. Juice Air Fresheners competes in Auto Air Fresheners, a market dominated by strong competitors. Hakim added, “When we heard about Casey and Keyed-Up Motorsports we saw a good fit for our product. We both actively run and operate our businesses, and are chasing after our dreams.”
“We are more than happy to assist in the motorsports marketing efforts of Juice and SMELLmyCAR.com”, stated Keyed-Up’s Business Development Manager, Zac Boals. We look forward to increasing Juice’s awareness of its products.”
About SmellMyCar.Com and Juice Air Fresheners
SmellMyCar.Com is the distributor of Juice & Jelly Belly Auto Air Fresheners. Founded in 2006, by two cousins, the owners felt a need for better auto air fresheners that look and smell great. Our vision is to be offering people something New & Fresh. Juice Air Fresheners always offer High Quality Fragrances and a Better Aesthetic Appeal. Our brand has started to see significant success and we look forward to another record breaking year in 2010. “Enjoy your environment. ™ ”
About Keyed-Up Motorsports
Founded by Virginia businessman Raymond Key, Keyed-Up Motorsports in the NASCAR Sprint Cup Series fields the No. 90 Chevrolet Impala driven by Casey Mears. For more information about Keyed-Up Motorsports on the web, please visit: http://www.KeyedUpMotorsports.com
Media Contact Information
Zac Boals Bryan Houtchens
Keyed-Up Motorsports PR Racer Management / Juice Air Fresheners
