Keyed-Up Motorsports in NASCAR Sprint Cup Series ANNOUNCES Juice Air Fresheners and SMELLmyCAR.com as Sponsor for Bristol Race
Mooresville, NC- (March 16, 2010) Keyed-Up Motorsports announced today that it welcomes the return of Juice Air Fresheners and SMELLmyCAR.com to co-primary sponsorship of its #90 Chevrolet Impala and driver Casey Mears for the FOOD CITY 500 at Bristol Motor Speedway, March 21, 2010.
In the project, Juice Air Fresheners and SMELLmyCAR.com will run as a primary sponsor on select races and an associate sponsor of the team throughout the 2010 season. SMELLmyCAR.com is the prime outlet available for purchase of the newest air fresheners on the market.
Juice Air Fresheners CEO Abraham Hakim said, “It was very unfortunate that Casey and the team did not qualify for our first race as sponsor at Atlanta, but we were very impressed with the exposure Juice Air Fresheners and SMELLmyCAR.com received for the small amount of on air time of the misfortunate practice session (blown motor).”
This new partnership provides another reason for shoppers to discover the scents that Juice Air Fresheners has to offer. Juice Air Fresheners competes in Auto Air Fresheners, a market dominated by strong competitors. Hakim added, “When the numbers came in on the large quantity of visits the website received and the amount of sales generated from Casey’s interview in practice, we knew that we needed to return for Bristol.”
“I was really impressed with the results of the SMELLmyCAR.com exposure at Atlanta,” stated Keyed-Up’s Business Development Manager, Zac Boals. “We were sorry we could not get more camera time for them, but they have agreed to come back for Bristol.”
Continuing its motorsports marketing efforts of its air freshener line, Juice Air Fresheners is offering free shipping on all orders from SMELLmyCAR.com through March 28th by entering coupon code: RACE90 at checkout.
About SmellMyCar.Com and Juice Air Fresheners
SmellMyCar.Com is the distributor of Juice & Jelly Belly Auto Air Fresheners. Juice, Founded in 2006, by two cousins, the owners felt a need for better auto air fresheners that look and smell great. Our vision is to be offering people something New & Fresh. Juice Air Fresheners always offer High Quality Fragrances and a Better Aesthetic Appeal. Our brand has started to see significant success and we look forward to another record breaking year in 2010. “Enjoy your environment. ™ ”
About Keyed-Up Motorsports
Founded by Virginia businessman Raymond Key, Keyed-Up Motorsports in the NASCAR Sprint Cup Series fields the No. 90 Chevrolet Impala driven by Casey Mears. For more information about Keyed-Up Motorsports on the web, please visit: http://www.KeyedUpMotorsports.com
Media Contact Information
Zac Boals Bryan Houtchens
Keyed-Up Motorsports PR Racer Management / Juice Air Fresheners
